InSight

Market InSights:

Rudolph with Your Nose So Bright

Investing 2021

If you don’t recall the most famous reindeer of all, Rudolph, the Montgomery Ward creation possesses the special characteristic to guide Santa’s sleigh among a fog that would have otherwise canceled Christmas. Like Rudolph’s nose, I’m going to highlight a couple of macroeconomics bright spots that we like right now, that will surely support markets and guide us through the fog of 2021. Enjoy the holiday season and may you have a prosperous new year. 

Unemployment – I think it’s fair to say that the spike in unemployment (fastest spike ever) and the subsequent drop in unemployment (fastest drop ever) have given politicians the hyperbole they need, but the rate getting back to 6.7% means a couple of good things going forward. Firstly, the “easy to lose” and “easy to return” jobs were flushed out in the spike, and the jobs that could easily return have. This means that while each percentage point from here on out is going to be harder and harder, the headline risk of massive jobless swings has likely settled for now. Unemployment in the +6’s has been the recent peaks for prior negative economic swings. In 2003, we peaked at 6.3%, 1992 7.7% even the economic crisis in 2009 only saw a peak of 9.9%. So at least the unemployment figures have gotten back to “normal bad” and not “historically bad”. But here is the good news for 2021, from this point forward we will get positive headlines for employment. I think we have crested, the liquidity in the markets has helped, and near term the unemployment outlook is stable. This pandemic is different than a cyclical recession, this can be resolved as quickly as the damage was done, and for between 4-8 quarters we can see a routine and constructive print for joblessness. This will be a supportive series of headlines for markets. 

Inflation – Inflation will be a headwind for bonds and cash but will be constructive for some assets. Those invested in equities will see an increase in capital chasing the same number of assets. This inflation will be constructive for stocks and other hard assets from 2021 but will cut into the expectations for the buying power of dollars going forward. Expect long term dollar weakness. Additionally, we’re not alone, this pandemic is global and I anticipate every central bank to prefer adding liquidity to their economies over the risk of inflation. Expect countries that emerge from the pandemic quickly to see a major tailwind from global inflation, those whose course is slower and shutdowns longer to be hampered by it.  

Debt – Record low borrowing costs should tee up leveraged companies for success. This is absolutely a situation where “zombie” companies will be created, so investors should be aware of the health of companies they are buying, but long term, allowing companies that have been historically highly leveraged to restructure at amazing rates, or even granting companies that have healthy balance sheets more cheap capital to take on more cap-ex projects for the at least a decade or more will be supportive for the market on the whole. As I write this, the 2-10 spread is .8%, in my opinion giving corporate CFO’s carte blanche to begin issuing new debt and extending all maturities on existing debt. Seeing these companies become so tenacious in the debt market normally would spook investors, but it’s hard to imagine a more supportive environment for borrowers than sub-2% borrowing costs for AAA companies and sub-4% for high yield borrowers. Debt was low for the recovery after 2009 and is now bargain-basement prices. These are rates that are likely to persist through 2021 and with Janet Yellen (Dovish) at the treasury, and no change in the attitude of the Fed I’m not seeing a change in sight. This will likely mean yields will be below inflation for some time as central banks try to juice the recovery at the expense of inflation. 

Earnings – Companies have broadly been able to understate their earnings projections through the pandemic. The science of slow-rolling their debts, and lowering the expectations of analysts has been fantastic. Companies across sectors have been able to step over the lowered bar without major disruption this year. Now while, for the most part, the pandemic has given them top cover to have earnings below their historic figures, the companies in the S&P 500 have done a fantastic job this year of collectively using this window to reset the expectations of investors without sounding alarms. Managing expectations lower, then beating them has been a theme in 2020, that in 2021 will look like a great trajectory for earnings as we emerge from COVID-19. This is going to be a fantastic and virtuous atmosphere of rising earnings. The usual suspects for this earning improvement cycle will show up, banks, technology, and consumer discretionary investors will like this reset in the cycle and the aforementioned upswing in earnings these groups are poised for.

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The Tangible Lessons of Money: Why Kids Should Start with Physical Cash Before Going Digital

In an era where digital transactions and virtual currencies dominate the financial landscape, the value of understanding physical money should not be underestimated, especially for children.  The transition from earning, saving, and spending physical cash before delving into more modern financial methods offers a wealth of indispensable lessons that build a strong foundation for financial literacy. This article explores why it’s crucial for kids to grasp the tangible aspects of money before embracing the virtual alternatives and why the painful lessons of losing or misplacing cash hold invaluable teachings. Hands-On Learning Physical cash serves as an excellent teaching tool for introducing kids to the concept of money. Tangible currency provides a sensory experience that engages sight, touch, and even sound. Children can hold, count, and visually differentiate between various denominations. This tactile interaction fosters a deeper understanding of the value of money compared to merely viewing numbers on a screen. Real-World Connection Money is an abstract concept for young minds. Like distances or time children may find it hard to construct a framework for learning these ideas. Unlike other abstract ideas, money has a physical representation in the form of currency. Physical currency bridges the gap between this abstraction and the real world. Kids can connect chores, allowances, and monetary rewards with the physical notes and coins they receive. This connection lays the groundwork for comprehending the value of work, patience, and the trade-offs associated with spending choices. Delayed Gratification Physical cash creates the proper “challenge of delayed gratification.” When children can visually witness their money pile up, and have it in their possession they are challenged with the impulse to spend it. My mom always said it was “Burning a hole in my pocket.” If children are never confronted with that impulse, that sense of urgency, they will rarely overcome it. Conflict is an important part of our development of Good money habits. The act of saving becomes more tangible when they see their funds grow over time. This valuable lesson in patience and discipline paves the way for healthier financial habits in the future. Understanding Loss and Consequences One of the most profound lessons that physical money imparts is the experience of loss. While parents naturally shield their children from the pain of losing or misplacing money, this very pain provides an essential life lesson. The emotional impact of losing a few dollars due to carelessness can be a powerful incentive for kids to be more responsible with their possessions and money. This is definitely a point of conflict I reach with other parents, who chose to insulate their children from this pain – though I would rather my child experience the devastation their carelessness has from the loss of say $20, then $20,000.   These losses, though small, teach resilience, accountability, and problem-solving skills that virtual transactions often lack. I know this might seem like a “willful” intent to have my children experience pain…and it is…but I think it’s an earned lesson that we ought not to rob our children of.  Lessons in Budgeting Physical cash inherently imposes limits on spending. Kids can visually see when their wallet is getting emptier, which prompts them to make choices about what they want versus what they need. This limitation introduces them to the concept of budgeting, a skill that becomes increasingly important as they navigate more complex financial scenarios in the digital world. DON’T PAY THE SALES TAXES OR SHIPPING COSTS!!! Another essential lesson that physical cash transactions can teach kids is the concept of sales taxes. I see many parents paying the sales tax or shipping costs of purchased items. Just Don’t; this is a huge opportunity to teach a lesson about where taxes come from and the effect it has on buying power. While these taxes might not be explicitly stated on price tags, they are a part of many purchases. When kids pay with physical money, they often hand over more than the price of the item due to sales tax. This provides a valuable opportunity to discuss the role of taxes in society, as well as the importance of understanding the total cost of an item. By engaging with these real-world examples, children gain insight into how governments fund public services and the broader economic landscape. I have had to see my child walk out of a toy store in tears because he had to put an item back as the result of sales tax…this lesson is priceless! He wasn’t mad at me, he was mad at taxes. In the digital age, it’s easy to browse online marketplaces and make purchases with a few clicks. However, the true cost of an item might not be immediately apparent. Shipping fees can significantly increase the total expense, especially for items ordered from different locations. When kids use physical cash for purchases, they have a chance to experience the cost of this convenience firsthand. Whether it’s buying a gift online or ordering a favorite book, involving children in the payment process allows them to witness the final price and the added shipping cost. This lesson highlights the importance of considering all expenses before making a purchase, promoting critical thinking and wise decision-making. A Concrete Value of Money In the digital realm, the value of money can feel elusive, as transactions are reduced to numbers on a screen. Physical cash, on the other hand, provides a concrete representation of that value. Kids can witness the exchange of goods or services for money firsthand. This real-time experience helps them understand that money is earned through effort and must be spent wisely. Embracing Technology Later The transition from physical cash to digital transactions becomes more seamless when kids have a solid foundation in understanding money’s tangible aspects. Armed with lessons in earning, saving, spending, loss, and budgeting, children can approach the digital world of finance with a more critical mindset. They are better equipped to navigate the complexities of online banking, digital wallets, and virtual currencies, making informed decisions that align

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The High Earner’s Guide to Liquidity: Why an 18-Month Cash Buffer Is Your New Best Friend

For high-net-worth individuals, the management of capital is often focused on the pursuit of growth and the optimization of tax efficiencies. However, the most sophisticated financial strategies recognize that wealth preservation is equally dependent on a disciplined approach to liquidity. In a market landscape characterized by periodic volatility and shifting economic indicators, the strategic implementation of an 18-month cash buffer has emerged as a cornerstone of the InSight-Full® planning process. This guide examines the methodological value of maintaining a significant liquid reserve, specifically tailored for households with over $1 million in assets under management (AUM). By integrating this buffer into the core elements of Cash Flow and Risk Management, investors can insulate their long-term objectives from the corrosive effects of forced liquidation during market downturns. The Strategic Function of Liquidity in Wealth Management Liquidity is frequently misconstrued as “idle capital.” Within a rigorous fiduciary framework, however, cash is viewed as a strategic asset. For the high-earner, an 18-month cash buffer, comprised of highly liquid, low-risk instruments such as Treasury bills, money market funds, or high-yield savings, serves as a primary hedge against sequence of returns risk. Defining the InSight-Full® Cash Flow Element The first step in our proprietary process involves a comprehensive analysis of the Cash Flow element. This is not merely a tracking of expenses but a deep dive into the fixed and variable obligations of a high-net-worth lifestyle. This includes: Multi-property maintenance and real estate taxes. Private equity capital calls and business reinvestment obligations. Philanthropic commitments. Ongoing private education or family support. By accurately quantifying 18 months of these net outflows, we establish a “safety bucket” that ensures the household’s standard of living remains undisturbed by the fluctuations of the public equity or bond markets. Mitigating Sequence of Returns Risk The primary technical justification for the 18-month buffer is the mitigation of sequence of returns risk. This risk is particularly acute during the decumulation phase or for those relying on portfolio distributions to supplement high income. If an investor is forced to sell assets to fund their lifestyle during a market correction, they effectively “lock in” losses, thereby reducing the principal available to participate in a subsequent recovery. A substantial cash buffer acts as a bridge. By drawing from the liquid reserve during periods of volatility, the core investment portfolio is permitted the time necessary to mean-revert. Historically, many market drawdowns realize a significant portion of their recovery within an 18-to-24-month window. An 18-month buffer provides the necessary runway to navigate these cycles without compromising the long-term integrity of the asset allocation. The Risk Management Perspective Within our Risk Management framework, we categorize this buffer as a defensive instrument. It is designed to neutralize the “volatility drag” that occurs when withdrawals are made from a declining portfolio. By decoupling immediate spending needs from market performance, we provide a layer of protection that goes beyond traditional insurance or diversification alone. The Behavioral Advantage: Stability and Discipline Financial planning is as much about psychological resilience as it is about quantitative modeling. One of the most significant benefits of the 18-month cash buffer is the “peace of mind” it affords the investor. When market headlines suggest instability, the knowledge that 1.5 years of lifestyle expenses are secure allows for a more disciplined adherence to a long-term investment strategy. Investors without adequate liquidity are often prone to emotional decision-making, such as panic-selling at market troughs. The cash buffer provides the structural support required to maintain a “steady hand.” This behavioral stability is a leading indicator of long-term success in our client-centric process. Integration Through the 5-Stage Process At InSight Financial Planners, the implementation of a liquidity buffer is not a one-time event but a continuous discipline managed through our 5-stage process: Discovery: We identify your unique spending requirements and risk tolerance levels. Organize & Formalize: We segment your assets into tiers of liquidity, identifying where the 18-month buffer will reside. Agree: We establish the specific thresholds for when the buffer should be utilized versus when the portfolio should be rebalanced. Implement: We deploy the cash into yield-bearing, liquid instruments that align with your overall tax strategy. Monitor: Through our ongoing monthly cadence, we review the buffer levels. In prosperous market periods, we replenish the cash reserve by harvesting gains from appreciated assets. In downturns, we pause replenishment to protect the core portfolio. Technical Implementation and Opportunity Cost A common concern among high earners is the opportunity cost of holding significant cash, often referred to as “cash drag.” In a low-interest-rate environment, the drag can be notable. However, in the current economic landscape of 2026, where liquid instruments often provide competitive yields, the net cost of this “insurance” is significantly reduced. Furthermore, the value of the 18-month buffer should not be measured solely by its individual return, but by the performance it enables for the rest of the portfolio. By having a secure cash reserve, the remaining 80–90% of the AUM can be invested in higher-conviction, long-term growth assets without the constraint of near-term liquidity needs. Conclusion: A Partnership in Fiscal Fitness The 18-month cash buffer is more than a financial cushion; it is a sophisticated tool for maintaining control and stability. It aligns directly with our core values of Fiscal+Fitness and Trusted Relationships, ensuring that our clients are never forced to make suboptimal decisions due to external market pressures. By working with a team of Certified Financial Planners™, you ensure that your liquidity strategy is integrated into a holistic view of your financial life, encompassing taxes, estate planning, and risk management. This methodical approach transforms uncertainty into a manageable variable, allowing you to focus on your long-term legacy.

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Kevin Taylor

The Business Owner’s Guide to Wealth Management and Exit Coordination

For the high-net-worth business owner, the enterprise is frequently the primary engine of wealth creation and the single largest asset on the balance sheet. However, the transition from business equity to personal liquidity is a complex maneuver that requires precise coordination across multiple financial disciplines. Without a structured framework, the “wealth gap”, the disparity between current resources and the capital required to sustain a post-exit lifestyle, can jeopardize long-term stability. At InSight Financial Planners, we recognize that wealth management for business owners is not a generic service but a specialized discipline. Our proprietary InSight-Full® planning process is designed to integrate your business value into a cohesive personal financial ecosystem. By employing a rigorous fiduciary standard and a team of Certified Financial Planner™ (CFP®) professionals, we ensure that every strategic decision serves your overarching objectives. The Fiduciary Mandate: Beyond Basic Advisory The complexities of a business exit require an advisory partner who operates under a strict fiduciary mandate. Unlike traditional brokers, our CFP® professionals are legally and ethically bound to prioritize your interests above all else. This distinction is critical when coordinating high-stakes transitions involving mergers, acquisitions, or internal successions. Our approach is rooted in the “Six Core Planning Elements”: Investment Management Tax Strategy Cash Flow Analysis Retirement Planning Estate Planning Risk Management By addressing these elements in a synchronized fashion, we eliminate the siloing that often occurs when business owners work with disparate advisors (CPAs, attorneys, and bankers) who are not communicating. Direct Benefit: This integrated oversight provides business owners with a single point of clarity, reducing the cognitive load of managing multiple advisors while ensuring that tax and legal strategies are perfectly aligned with investment goals. Stage 1: Discovery – Defining the Liquidity Event The first phase of our structured 5-stage process is Discovery. For a business owner, this stage involves more than just identifying financial targets; it requires a deep exploration of the “why” behind the business and the “when” of the eventual exit. In this phase, we utilize our P.E.A.K. Process to assess your required rate of return and current lifestyle spend rate. We ask the hard questions: What net-of-tax proceeds are necessary to fund your next chapter? Is the business currently positioned to deliver that value? Direct Benefit: Proper discovery identifies potential “wealth gaps” early, allowing for years of strategic runway to increase business value or adjust personal expectations before a sale is initiated. Stage 2: Organize & Formalize – The Valuation Gap Once the objectives are clear, we move to Organize & Formalize. For business owners, this is where we bridge the gap between perceived value and market reality. We coordinate real estate valuations and business appraisals to ensure the data driving the financial plan is accurate. We examine your current capital structure, debt rates, and cash flow. This stage is characterized by meticulous documentation and the formalization of your net worth statement, inclusive of the business entity. Direct Benefit: A formalized plan transforms abstract business value into a tangible line item, providing a clear baseline for measuring progress toward the eventual exit. Stage 3: Agree – The Strategic Roadmap The Agree stage represents the formal commitment to a specific course of action. Whether you are pursuing an Employee Stock Ownership Plan (ESOP), a private equity buyout, or a family transition, the roadmap must be finalized here. We coordinate with your legal and tax teams to evaluate the implications of various exit structures. This includes analyzing the tax efficiency of the deal, specifically how to leverage Section 1202 Qualified Small Business Stock (QSBS) exclusions or other high-level tax mitigation strategies. Direct Benefit: Reaching a consensus on the strategic roadmap ensures that all stakeholders, family, partners, and advisors, are moving in the same direction, minimizing the risk of deal fatigue or late-stage friction. Stage 4: Implement – Coordinating the Core Elements Execution is where comprehensive financial planning meets the reality of the marketplace. The Implement stage involves the heavy lifting of wealth management for business owners. During this phase, we focus on: Risk Management: Implementing buy-sell agreements and key-man insurance to protect the business value during the transition period. Estate & Succession: Using sophisticated gifting strategies and trusts to move business interest out of the taxable estate before a significant valuation spike occurs. Business succession planning is integrated directly into the personal estate plan. Investment Policy: Establishing the framework for the post-exit portfolio, ensuring the transition from an illiquid business asset to a diversified, liquid investment strategy is seamless. Direct Benefit: Disciplined implementation mitigates the risk of “seller’s remorse” by ensuring that the financial infrastructure is robust enough to handle the sudden influx of liquidity. Stage 5: Monitor – The Ongoing Cadence The final stage, Monitor, is perhaps the most critical for long-term success. A business exit is not a one-time event; it is the beginning of a new financial lifecycle. We maintain an ongoing monthly cadence to keep your plan updated against shifting market conditions and regulatory changes. Post-exit, the focus shifts to preserving the capital you worked decades to build. We monitor the retirement plan performance and adjust the cash flow strategy to ensure your wealth remains “InSight-Full®” for generations. Direct Benefit: Continuous monitoring provides the “fiscal fitness” necessary to maintain your lifestyle and legacy, ensuring that your wealth remains a tool for freedom rather than a source of stress. Conclusion: The Discipline of Partnership Managing the transition from business ownership to private wealth is a process that rewards discipline and punishes procrastination. By utilizing the InSight-Full® process, business owners gain access to a methodical, CFP®-led framework that treats the business exit as one component of a holistic life plan. Our role as your fiduciary “quarterback” is to provide the coordination and clarity required to navigate this transition with confidence. We focus on the leading indicators of financial health so that you can focus on the next chapter of your journey. Direct Benefit: Partnering with a dedicated fiduciary ensures that your business exit is maximized for value, minimized for tax, and perfectly synchronized

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